Shopper’s Needs in a Changing World
The Shopper Brain Conference 2016 is organized by the Neuromarketing Science & Business Association (NMSBA) – the global trade association for those involved in the field of neuromarketing in close cooperation with POPAI Benelux.
The Shopper Brain Conference is an exclusive event designed for senior level participants from leading brands, retailers, e-tailers, catalogers, trade marketeers and retail industry consultants.
The retail reality changes rapidly with the digital revolution we are in. Today’s shoppers can choose from an increasing number of shopping possibilities and information sources.
A better understanding of shopper conscious and subconscious needs, gives you the opportunity to stay ahead in this challenging retail landscape. At the Shopper Brain Conference you will learn all relevant new consumer insights from consumer neuroscience, applied in shopper marketing, retail and branding.